Sharp Electronics, 2012 International CES

To elevate brand presence at the 2012 International CES, Thinc developed a unifying tagline - See the Bigger Picture - to capture Sharp's spirit and leadership in the market. Invoking the company's Japanese heritage in the design of the space, Thinc focused on three hallmarks unique to Sharp: Caring for the Environment, Enabling the Future, and Improving Our Lives. At the heart of the exhibition, visitors could gather on couches and view a pyramidal presentation of Sharp's large screen displays.