Thinc

About Us

About Our Work

California Academy of Sciences

Olympic Games Sponsor Pavilion, Beijing

National September 11 Memorial Museum at the World Trade Center

The Freedom Park Pretoria, South Africa

California Academy of Sciences in Transition

The Ancient Americas The Field Museum

IBM Thinkplace at Epcot®

BMW Zentrum

Cleveland Botanical Garden

Connecticut Science Center

The Maritime Aquarium at Norwalk

Monsanto Beautiful Science at Epcot®

Universe of Science, Museum of Science & History

Challenge of the Deep Mystic Aquarium & Institute for Exploration

Dynamics of the Earth, Naturalis

New England Aquarium, East Wing Expansion

Nickelodeon Green Slime Geyser

Manatees: The Last Generation? SeaWorld Orlando

Playstation E3 Expo

Playstation Metreon

Who, What, When, Where, Why (W5)

The Freedom Park Pretoria, South Africa

Build a nation one visit at a time

The Freedom Park is a national heritage site, memorial and museum dedicated to those who lost their lives in the struggle for freedom in South Africa. It's a new kind of institution, drawing on the diverse cultural resources of its public and on the power of storytelling to recount the achievements and pain of the nation's past. Storytelling becomes story-making: a way to build a new national narrative of healing and reconciliation.

International Advisor and Planner,

in partnership with Visual Acuity

150-acre site, 70,000-square-foot Memorial, 60,000-square-foot Museum

Opening in phases through 2009

The Freedom Park  Pretoria, South Africa
Image: The Freedom Park
The Freedom Park  Pretoria, South Africa

The project, the first phase of which will open in the spring of 2008, is a 150-acre heritage park featuring a memorial (at center) and a museum, to be built at the northern edge of the site.

The Freedom Park  Pretoria, South Africa
Image: Blair Parkin

Thinc and Visual Acuity have participated in consultative meetings over a period of four years with more than 20 groups representing different sectors of South African society, including indigenous communities, historians, artists, and government officials.

The Freedom Park  Pretoria, South Africa

Sikhumbuto, the memorial and meeting place.

The Freedom Park  Pretoria, South Africa

The Wall of Names memorializes those who died in eight conflict events in South African history.

The Freedom Park  Pretoria, South Africa

The spiral path leading to Sikhumbuto and the Wall of Names.

The Freedom Park  Pretoria, South Africa

Isivivane, symbolic resting place of the fallen.

The Freedom Park  Pretoria, South Africa

Moshate, the presidential reception complex. Prior to the opening of //hapo (the museum that will complete the project), Moshate will serve as an entrance plaza with amenities for visitors.

The Freedom Park  Pretoria, South Africa

The proposed musem, //hapo, is designed around a paradigm of storytelling that involves traditional African techniques, objects, and multimedia. When not in use, storytelling areas function as gallery spaces.

The Freedom Park  Pretoria, South Africa

A number of gallery spaces will use spare arrays of artifacts and imagery to build a social-historical context through first-person narrative. Many people who visit the museum will have first-hand experience of the apartheid era and the first years of democracy in South Africa; the museum will offer opportunities for visitors to donate oral histories, as well as physical and digital objects, which, taken together, comprise the "living archive" of South African memory.