Live in your world, play in our universe
This wildly playful and coherent exhibition cemented PlayStation as a leader in the video game industry in 1997. Three video tunnels, 128 game stations, a 30-foot rocket, and 550 feet of catwalks channeled crowds and attention into the large theater at its core, the Primordium, where all games begin: the center of the game universe. |
Exhibition Design
35,000 square feet
Opened in 1998
E3 Expo, Atlanta, Georgia
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