Thinc

About Us

About Our Work

Infinite Variety: Three Centuries of Red and White Quilts, for American Folk Art Museum

California Academy of Sciences

You! The Experience, at Chicago's Museum of Science and Industry

National September 11 Memorial Museum at the World Trade Center

Johnson & Johnson Olympic Games Pavilion, Beijing

The Freedom Park Pretoria, South Africa

GE Healthymagination Showcase

TED 2009

California Academy of Sciences in Transition

The Ancient Americas The Field Museum

Cleveland Botanical Garden

Connecticut Science Center

IBM Thinkplace at Epcot®

BMW Zentrum

The Maritime Aquarium at Norwalk

Monsanto Beautiful Science at Epcot®

Universe of Science, Museum of Science & History

Challenge of the Deep Mystic Aquarium & Institute for Exploration

Dynamics of the Earth, Naturalis

New England Aquarium, East Wing Expansion

Nickelodeon Green Slime Geyser

Manatees: The Last Generation? SeaWorld Orlando

Playstation E3 Expo

Playstation Metreon

Johnson & Johnson Olympic Games Pavilion, Beijing

Create an Oasis of Caring

The Johnson & Johnson Olympic Games Pavilion was designed to project Johnson & Johnson's commitment to caring into the experience of the Beijing Olympic Green. Surrounded by a bamboo forest that sustainably shelters its guests from the summer heat, the pavilion presented an exhibition that demonstrated the ways we care for each other and for our shared world. It also housed a collection of Qin Shi Huang Terracotta soldiers lent for the duration of the Games by the Qin Shi Huang Terracotta Army Museum in Xi'an.

 

After the close of the Games, the Pavilion was donated by Johnson & Johnson to the city of Beijing. It will remain in place permanently.

 

The building and landscape architecture were designed by Urban A&O. Media and special events were produced by Sandra Arnold, Inc.

Creative Strategy,

Exhibition Planning and Design

24,000 square feet

Opened in 2008

Beijing Olympic Green

Johnson & Johnson Olympic Games Pavilion, Beijing
Johnson & Johnson Olympic Games Pavilion, Beijing

The Pavilion is sited within a constructed landscape of water and tall bamboo imported from the province of Anji, in southern China. Over 4,000 stalks of seven bamboo species were planted in the garden, on the facade, throughout the building, and on the roof. The building and landscape were designed by our frequent creative partner, Urban A&O.

Johnson & Johnson Olympic Games Pavilion, Beijing

The exhibition begins with a passageway into a field of video screens showing individuals from around the world reflecting on the meaning of caring. The videos were created by Local Projects.

Johnson & Johnson Olympic Games Pavilion, Beijing

The exhibition begins with a passageway into a field of video screens showing individuals from around the world reflecting on the meaning of caring. The videos were created by Local Projects.

Johnson & Johnson Olympic Games Pavilion, Beijing

The exhibit features perspectives on ways, large and small, that we can care for ourselves and for each other.

 

Throughout the pavilion, the balance of light and darkness, long views and near focus were carefully coordinated with our creative partner, the pavilion architect and landscape designer Urban A&O.

 

Johnson & Johnson Olympic Games Pavilion, Beijing

The epic message of caring, reinforced by the large, anthem-like video on the right, is balanced by a view of Johnson & Johnson as a part of everyday life, of ordinary acts of care for ourselves and each other.

Johnson & Johnson Olympic Games Pavilion, Beijing

The first leg of the exhibition culminates in an exhibit that approaches ways of addressing serious health issues around the world, through research, philanthropy and public health initiatives.

Johnson & Johnson Olympic Games Pavilion, Beijing

This part of the exhibition is encircled by a photography exhibition featuring the work of the international photojournalism agency VII, curated by Sarah Hasted and Bill Hunt, of the noted New York gallery Hasted Hunt.

 

Johnson & Johnson Olympic Games Pavilion, Beijing

The ribbon-like display of photojournalism leads into an exhibit that shows the ways medical devices and technologies can restore mobility and vitality.

 

A DePuy, Inc. artificial cervical disc is in foreground.

 

Johnson & Johnson Olympic Games Pavilion, Beijing

The ribbon-like display of photojournalism leads into an exhibit of medical devices and technologies that can restore mobility and vitality.

 

Acuvue® contact lenses are shown in foreground.

 

Johnson & Johnson Olympic Games Pavilion, Beijing

The ribbon-like display of photojournalism leads into an exhibit of medical devices and technologies that can restore mobility and vitality.

 

 

Cordis Corporation stents that restore blood flow to clogged arteries are in foreground.

 

Johnson & Johnson Olympic Games Pavilion, Beijing

The exhibit of medical devices and technology culminates in a widescreen, high-definition video presentation utilizing our patented Bi-Vision technology that creates the illusion of 3-D without glasses. The 5m-wide video was produced by UVPH in New York.

Johnson & Johnson Olympic Games Pavilion, Beijing

The exhibit of medical devices and technology culminates in a widescreen, high-definition video presentation utilizing our patented Bi-Vision technology that creates the illusion of 3-D without glasses. The 5m-wide video was produced by UVPH in New York.

Johnson & Johnson Olympic Games Pavilion, Beijing

To emphasize global sustainability initiatives, we created a playful environment surrounded by living and dried bamboo. The interactive projection on the floor reacts to the speed of visitors' movements by either growing a garden of flowers or turning to dust. It was produced by Scott Snibbe.

Johnson & Johnson Olympic Games Pavilion, Beijing

A special high-definition, widescreen film introduces the Qin Shi Huang Terracotta Warrior exhibit. The 2,200 year old artifacts were lent to Johnson & Johnson by the Qin Shi Huang Terracotta Army Museum because of a longstanding relationship between the Museum and Johnson & Johnson to protect the Warriors from airborne fungi that began to attack them soon after they were exhumed.

Johnson & Johnson Olympic Games Pavilion, Beijing

A special high-definition, widescreen film introduces the Qin Shi Huang Terracotta Warrior exhibit. The 2,200 year old artifacts were lent to Johnson & Johnson by the Qin Shi Huang Terracotta Army Museum because of a longstanding relationship between the Museum and Xi'an Janssen Pharmaceuticals, a Johnson & Johnson company in China, to protect the Warriors from airborne fungi that began to attack them soon after they were exhumed.

Johnson & Johnson Olympic Games Pavilion, Beijing

The high-definition theatre holds up to 150 people at a time.

Johnson & Johnson Olympic Games Pavilion, Beijing

The theatre opens directly into an exhibition of 2,200 year-old Terracotta Warriors and other artifacts lent by the Qin Shi Huang Terracotta Army Museum in Xi'an. For many visitors, this was their first opportunity to see these astonishing antiquities.

Johnson & Johnson Olympic Games Pavilion, Beijing

The theatre opens directly into an exhibition of 2,200 year-old Terracotta Warriors and other artifacts lent by the Qin Shi Huang Terracotta Army Museum in Xi'an. For many visitors, this was their first opportunity to see these astonishing antiquities.

Johnson & Johnson Olympic Games Pavilion, Beijing

The theatre opens directly into an exhibition of 2,200 year-old Terracotta Warriors and other artifacts lent by the Qin Shi Huang Terracotta Army Museum in Xi'an. For many visitors, this was their first opportunity to see these astonishing antiquities.

Johnson & Johnson Olympic Games Pavilion, Beijing

The theatre opens directly into an exhibition of 2,200 year-old Terracotta Warriors and other artifacts lent by the Qin Shi Huang Terracotta Army Museum in Xi'an. For many visitors, this was their first opportunity to see these astonishing antiquities.

Johnson & Johnson Olympic Games Pavilion, Beijing

The theatre opens directly into an exhibition of 2,200 year-old Terracotta Warriors and other artifacts lent by the Qin Shi Huang Terracotta Army Museum in Xi'an. For many visitors, this was their first opportunity to see these astonishing antiquities.

Johnson & Johnson Olympic Games Pavilion, Beijing

The Terracotta Warriors were installed by a skilled team from the Qin Shi Terracotta Army Museum in Xi'an.

Johnson & Johnson Olympic Games Pavilion, Beijing

The Terracotta Warriors were installed by a skilled team from the Qin Shi Terracotta Army Museum in Xi'an.

Johnson & Johnson Olympic Games Pavilion, Beijing

The Terracotta Warriors were installed by a skilled team from the Qin Shi Terracotta Army Museum in Xi'an.

Johnson & Johnson Olympic Games Pavilion, Beijing

The Terracotta Warriors were installed by a skilled team from the Qin Shi Terracotta Army Museum in Xi'an.

Johnson & Johnson Olympic Games Pavilion, Beijing

The Terracotta Warriors were installed by a skilled team from the Qin Shi Terracotta Army Museum in Xi'an.

Johnson & Johnson Olympic Games Pavilion, Beijing

The "Cloud Garden" on the Pavilion's landscaped roof affords a spectacular view of the "Birds Nest" National Stadium, the "Water Cube", and the entire Olympic Green.